Client:
Chai Iced Green Tea

Brief:
Packaging design and identity design. Part of a project I invented a new product to directly compete with the pre-packaged alcoholic drinks market. The angle being that modern day society has no need for alcohol to have a good time.

Idea:
This particular design was based around the china and its history of tea production. The red and gold colouring to give an oriental feel contrasted with some cartoon-type to give the product a fun appeal.